Lolly Unveils Bold Mixed Prints in Dramatic Spring/Summer 2012 Collection
Known for its decadent, uniquely printed fabrics and street-chic appeal, Lolly (www.Lolly-Clothing.com) today releases its Spring/Summer 2012 Collection to its over 400 boutique partners nationwide. With select pieces also available via its e-commerce site Lolly Shop (http://shop.lolly-clothing.com/), the brand now expands its seasonal offering to over fifty pieces, inclusive of stunning maxi-dresses in bold tie-dyed prints and flirty rompers that easily go day-to-night.
A favorite of some of the top boutiques in the country, Lolly has quickly emerged as a go-to brand for style-savvy shoppers who are drawn to the label’s one-of-a-kind prints, which are the result of innovative and layered dye processes meticulously designed in-house under the careful guidance of Lolly’s Creative Director, Naomi Crown-Hunt. The prints are each inspired by natural elements and the rich traditions of native artisans from around the globe.
Following its debut collection in Fall 2011, Lolly built on the widespread accolades it received from top independent retailers and fashionistas alike, expanding its line for Spring/Summer 2012 with a collection that offers long casual dresses with crocheted detailing and tie-dyed prints, color-blocked tanks, chic and sassymesh leggings and stunning silk and pashmina scarves. The line reflects a rich color palette of the season’s hottest hues, with prints created using deep gold, burnished orange, midnight black, soft crème and sea-inspired blues.
“We cater to a woman who is truly aware of the world around her. Our customer has a keen sense of the global fashion scene, but is proud of her distinctive, individual aesthetic,” said Crown-Hunt. “She’s bold when it comes to layering, and she isn’t afraid of making a statement. She knows style, but demands affordability. We ultimately design for an urban gypsy – a woman who embraces vibrant colors and unique prints.”
West coast-based Lolly is known for blending neo-gypsy mystique with an edgy, street-chic aesthetic, making Lolly an ideal brand for city girls who boast a little bit of earth, wind and fire in their blood. Each Lolly collection combines unique, color-layering dye processes and a mixture of luxurious fabrics, resulting in bohemian yet bold silhouettes that appeal to women who pride themselves on being conscious of global fashion trends. The design team examines the traditions of diverse cultures, studies the work of native artisans, and captures the most evocative of natural elements in every piece.
Worn by Hollywood fashionistas and metropolitan nomads alike, Lolly can be found in over 400 exclusive boutiques across the country. For more information store locations, please visit: http://www.lolly-clothing.com/stores.