In today’s society shopping is no longer limited to the hours of 9:00 am and 9:00 pm. With the convenience of the Internet, shopping is made possible literally at all hours of the day and night. But for some of us there is more to it than simply clicking ‘continue’ at checkout. For the avid shopper, there is a ritual that comes along with the physical shopping experience. For instance, trying on the clothes, the feel of the fabric, the customer service, and the joy of walking in to your favorite boutique or store—it’s a feeling like no other and for some it mimics a sense of calm; like you’ve just arrived home. Shopping is done every day of the year but on one day, one beautifully orchestrated event occurs across the nation. What started in New York has carried across America, and for one night we get to celebrate the act of shopping.
Fashion’s Night Out or (FNO) occurs once a year on September 6th. It’s a chance for companies to celebrate their customers and say, thanks for being loyal. It’s a chance for us as consumers to step out in style and rub elbows with some of the fashion “untouchables” –the elite, the top-notch designers, models, and industry professionals. It’s a chance for us to see the newest arrivals and to get a glimpse of what it might be like to attend Fashion Week.
The Los Angeles Fashion Magazine was out in full force Thursday evening. While attending several FNO’s around LA, In particular, we as sponsors placed a large focus on FNO at Beverly Hills Porsche. Our continued collaboration with The Gallery L.A. proved to be enormously successful. With Mikey Koffman at the helm, she once again managed to deliver an event that was beautifully put together. The event itself included full runway shows featuring designers, Anthony Franco and Dina Bar El.
Guests enjoyed cocktails provided by additional sponsors, Little Black Dress Vodka, Lovoka and Diabolo. Make-up and hair care sponsors, Napoleon Perdis and Wella Professionals provided guests with a chance to get pampered while relishing the array of fascinating walking fashions making the rounds during the night.
As the evening came to a close, eager patrons who were, unfortunately turned away due to the location reaching its capacity, still mingled outside the floor to ceiling glass walls. The Red carpet still managed to light up as guests meandered through the exits. Fashion Night Out proved to be quite the event as reports from all over Los Angeles came flooding in with companies and different cities across the county hosting their own FNO’s. If this year’s FNO was any indication of what is yet to come, something tells me New York just might have to put it’s running shoes on, L.A.’s coming for you.
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Photography by Kai He