Models striking a pose at FIDM Spring Preview show

With Fashion Week San Diego soon coming to a close, the designers have the opportunity to mingle with the crowd one last time before the runway show. It is Friday, October 5th, 2012 and one day before the highly anticipated runway show. With expectations and excitement running high over the past couple of days leading up to Fashion Week, the designers finally get an opportunity to give us a sneak peek preview from their Spring 2013 collection.

For San Diego’s Fashion Institute of Design and Merchandising (FIDM), it is the second day of hosting the fashion event.  The campus was turned into a fashionable art gallery, with each designer showcasing one of their favorite pieces from their spring 2013 collection. There is delicious food, a wine bar, Italian desserts, and a live DJ. This was a private event for lucky VIP ticket holders, which enabled them to have the opportunity to personally interact with the designers before the runway show and to ask them questions regarding their collections. As I walked around admiring each designer’s work I was beyond impressed. The pieces were simply jaw dropping!

I came across two talented jewelry designers their company’s name is “Love is a Devil”.  The name immediately caught my attention and in speaking with one of the designers, Sharie Ellis, she shared with me her inspiration behind the fabulous jewelry line. The model wore colorful vintage jewelry and a leotard, which resembled that of a vintage showgirl and Ellis let me know that this was the inspiration behind this collection. The 1950’s and 1960’s showgirls and pin up starlets inspire the jewelry, which is very feminine and fun. I will be following up with these ladies’ collections soon and can’t wait to see their entire spring collection on the runway show.

Kenneth Barlis and his model Makaela Maran wearing a piece from his spring collection

I made my way over to “Dos Caras” Swimwear, meaning “two faces” in Spanish, to meet the two designers behind the company. Aida Soria and her partner Syncletica Maestas are the two designers behind the “cheeky resort swimwear line”. I was drawn to their fun resort wear, which instantly caught my eye. The model wore a chic bikini in hot pink and orange colors that resembled a Brazilian samba bikini. When asked what their inspiration behind this line of swimwear they told me they wanted swimwear that matched each one of their personalities. “The Champagne Ladies”, which they call themselves, named their swimwear pieces after each one of their friends. Aida Soria also let me know her swimwear offers more coverage without sacrificing the sex appeal of the swimwear. She wanted to create a swimwear line that offered more coverage and she had a hard time finding what she really wanted at the retail stores. She felt that there weren’t as many choices in the styles and cuts. This motivated her to start her own line and to create what she felt was lacking in many swimsuits today. We may be beach bums here in San Diego but who said we couldn’t do it with style?

Model Georgie Santos wearing an Andre Soriano piece

One of the jaw dropping gowns closer to the entrance and one that I absolutely loved was by designer Kenneth Barlis who specializes in women’s evening and bridal wear. The gown was a red floor length evening gown with heavy floral detailing along the dress. This is an evening gown I can see on the red carpet or at the Oscar ceremonies. The event was very glamorous overall and the designers seemed very excited about what is next to come. The evening ended with designers and guests striking last minute poses for the cameras while others finished up the desserts and wine still available. The designers have been working very hard for 6-8 months on their collections and on October 6th, they will finally debut their ready-to-wear collections to the public at the stylish Hard Rock Hotel in the Gas lamp quarter of downtown San Diego.

NOIA Fashion Designer Evelyne and her model Lexie Rowland (left) wearing her spring 2013 piece

Photography by Timothy Vechik, Fashion Photographer with FashionGun


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