Ice-Watch timepieces, which have taken Europe by storm with their unique style and bursts of color, are set to make their much-anticipated debut in the U.S.; Geneva Watch Group announced today Macy’s will be its exclusive national retailer for the launch. Internationally, the Ice-Watch brand dominates the watch category selling over 4.2 million watches in nearly 10,000 points of sale in over 100 countries in 2011. Geneva, known for its strong grasp of the U.S. consumer and range of innovative brands, will bring Ice-Watch designs to the U.S on a national level by addressing the need in the marketplace for colorful and fashionable watches at an attainable price point.
“We are thrilled to welcome the Ice-Watch brand to our vibrant portfolio,” said Geneva Watch Group CEO, Jeff Gregg. “We are looking forward to our partnership with Macy’s and we are certain that with our market knowledge and resources, Ice-Watch will have the same success in the U.S. that the brand has experienced internationally.”
Designed to be a fashion accessory as well as a watch, the 10-color signature line is the foundation of the Ice-Watch brand. Right on point with the hottest trends for spring 2013, the brand’s best-selling style, “Sili Forever,” allows consumers to express their individuality and embrace change through a rainbow of options. The 10 “Sili Forever” color ways allow consumers to choose a color that not only suits the latest trend, but also reveals the consumer’s mood. This concept does not stop with the watch; the Ice-Watch packaging itself is designed around a coin slot encouraging consumers to save up for their next Ice-Watch to change their look. Whatever the occasion, mood, or style, Ice-Watch has the consumer covered.
With over 2MM fans on Facebook, the brand already has a huge consumer following. Via social sharing, Ice-Watch’s colorful collection is perfectly positioned to reach U.S. consumers and brighten up any social outlet with the click of a button. To further its popularity, the brand has quickly developed a strong celebrity following including David Guetta, Katy Perry and The Black Eyed Peas who have all been seen wearing the brightly colored wrist candy in their music videos. The most recent talent to sport the Ice-Watch is Gwen Stefani in the latest No Doubt video for the band’s single “Settle Down.” Jumping from the small screen, these celebrities have brought Ice-Watch into their everyday lives; cementing the trend for consumers that the Ice-Watch timepiece is the accessory to express individuality.
The suggested retail price across the ten colorful styles in the Sili Forever collection ranges from $99.00 – $109.00 and will be available in 350 Macy’s stores coast to coast and macys.com beginning this month.