fashion designer and Project Runway All Stars winner, Mondo Guerra, in collaboration with Merck, unveiled an original dress created by the designer and inspired by the HIV Community.  The dress is an embodiment of the Community’s courage and commitment, and was designed to help inspire people living with HIV to have an open dialogue with their doctor – a key component of the I Design campaign that Mondo and Merck have been bringing to the Community this year.  The one-of-a-kind dress will be premiered on World AIDS Day, commemorated on the first of December each year, and will be unveiled on the campaign website, www.ProjectIDesign.com.

“I believe that fashion, as with many forms of art, can serve as a great conversation starter,” said Mondo Guerra. “I was inspired by the people I’ve met through the I Design campaign and a mural created by the HIV Community, and artistically wanted the dress pattern to be abstract to symbolize how every person is different.  I hope this dress created for World AIDS Day can be used to further remind people living with HIV about the importance of having meaningful discussions with their doctors.”

The commemorative World AIDS Day dress marks another occasion for Mondo, through his work with the I Design campaign, to further spark awareness around the importance of patient-physician communication.  On the I Design website visitors can:

  • Draw upon their own artistic expression, by creating a digital textile representing their “tailored” approach to treatment
  • Download a conversation checklist, the inspiration for the dress, which offers tips on how to engage in an open and honest dialogue with your doctor
  • Watch a new video of Mondo and renowned HIV specialist, Dr. Michael Gottlieb, discussing the importance of patient-physician communication

Vince Camuto

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