I/O Denim™ Develops Denim Line with Dedicated Smartphone Pocket The Los Angeles Fashion December 26, 2012 Fashion News I/O Denim, an Austin based denim company, announces the launch of its American made, premium denim line featuring an innovative pocket designed to hide and house smartphones. The I/O Pocket™ is a discrete, industry-changing pocket on the left-hand side of the jeans along the seam. The pocket is designed to handle any phone that has up to a 4.8-inch screen (iPhone, Galaxy S3, et al.) I/O Denim’s First Edition jeans with I/O Pocket™ are available on Kickstarter, a crowd sourcing platform. The Kickstarter campaign will last until December 30, 2012, after which, I/O Denim will begin production and establish retail distribution. The fit of the First Edition jean is a slim fit. This type of fit is between a “skinny” and “straight” fit. The brand plans on introduces more styles, cuts and washes in the Summer of 2013. Founders and siblings Anand and Gitanjali Venkatrao established the company in January 2012 with the goal of creating a premium, American made denim line that serves as both stylish and practical for the modern man. “Our goal is to disrupt a stagnant industry by making it easier to ‘wear’ your Smartphone, as well as keeping everything from design to the manufacturing of the jeans within the United States.” – Anand Venkatrao, CEO Leave a Reply Cancel Reply You must be logged in to post a comment.