Tommy Bahama, the brand that launched in 1993 with a print camp shirt and the mantra “relax,” celebrates its 20th anniversary with the Paradise Goes Platinum campaign. The year-long event features exclusive experiences designed to let guests enjoy the particular pleasures of this unique island-inspired lifestyle brand. With a global empire featuring everything from men’s and women’s apparel and accessories to furniture, home decor, restaurants and rum, Tommy Bahamatouches upon various aspects of living the good life. Now, Paradise Goes Platinum lets guests experience it all.
In keeping with its motto, “Make Life One Long Weekend™,” Tommy Bahama celebrates its platinum anniversary with exclusive luxury experiences that brings their guests, into the island-inspired world of the brand featuring some of their favorite pastimes — be it sport, entertainment, dining or simply relaxing.
“This is such a milestone for us that we couldn’t let it pass without thanking our loyal fans for their support,” says Rob Goldberg, Sr. Vice President Marketing, Tommy Bahama. “We hand-picked a selection of experiences that are truly emblematic of the spirited Tommy Bahama lifestyle.”
The Tommy Bahama approach to living has always captured the essence of a casual, stress free existence. This is the main ingredient for these spiced-up once-in-a-lifetime adventures they have developed. Imagine the unexpected — hitting the links (and the 19th hole) with friends and a PGA legend or a relaxing retreat created for you in your own home. The year-long celebration includes:
- Escape to Aspen is a high-end trip for two to the 2013 Aspen Food and Wine Classic in early March with airfare, luxury accommodations at the Sky Hotel, a $1,000 Tommy Bahama gift card and foodie basket and picnic gear, perfect for anAspen spring hike.
- Tee it Up with Tom Lehman includes a round of golf with decorated PGA legend Tom Lehman in Scottsdale, Arizona this April. Also included: airfare and suites at a luxury hotel for up to three, Tommy Bahama golf gear, along with lunch and dinner at the Tommy Bahama Restaurant and Bar with a chef guided tasting menu.
- Her Relaxation Haven offers the ultimate Mother’s Day surprise with a room of her own to relax and unwind. Tommy Bahama will provide an all-expense paid trip for a shopping spree at the Tommy Bahama Home Store, Newport Beach, CA, professional interior design consultation, white glove delivery and installation.
- National Relaxation Day on August 15th is a time to unplug, kick-back, and leave your worries behind. Tommy Bahamawill be celebrating all summer long with the road to relaxation starting on Summer Solstice June 21st with special events and more to be announced at later date.
These ultimate guest experiences are created to illustrate the Tommy Bahama lifestyle. For those people already familiar with the brand, the campaign resonates. For those unfamiliar with the Tommy Bahama experience, these unique luxury adventures serve as the perfect introduction.
Guests can access the ongoing Paradise Goes Platinum experiences on the Tommy Bahama website tommybahama.com/TB20and enter to win. Experiences are being updated throughout the year, so if you don’t win the grand luxury prize get-away, you may still receive a $500 gift card or an instant win $50 gift card — 20 of which will be given out each day in stores and online.