Shibue Couture saves women from embarrassing underwear lines

Once upon a time, women around the world were all facing a tragic dilemma: to wear panties or not? If she decided to wear them with a fabulous dress, she had to deal with visible lines, bunching and clinging; if she doesn’t, she had to face the eventual the fear and possible shame (oh, my!) of a wardrobe malfunction.

Shibue Couture Saves Women From Embarrassing Underwear Lines

Shibue CEO Jenny Buettner, center, with musician John Legend and his girlfriend, model Chrissy Teigen. Teigen wore Shibue panties at Miami Swim Week.

 Jenny Buettner, founder and designer of Shibue Couture, realized this was a problem and was eager to find a solution. When she was asked to be a bridesmaid at her sisters wedding, she was asked to wear a stunning silk dress but of course, every undergarment left a mark!

 “Every panty and even the shape wear I tried on showed through my dress,” says Buettner. “Even with seamless, barely there underwear, there was too much to bare and share! Making do with what I had, I cut off the sides of my underwear and taped them to my body and that is how the Shibue Strapless Panty was born.”

Shibue Couture Saves Women From Embarrassing Underwear Lines

The Shibue Strapless Panty

 Shibue Couture created the first and only strapless panty on the market that is adhesive, reusable and best part is that it works! Shibue Couture is a solution-based company that cures every woman’s undergarment needs including bras, Shoulder Savers, Cover Ups, Concealers and three options of Lift Ups as well. With five sizes available, extra small to extra large, and three colors to choose from, nude, mocha and black, women all over can finally feel comfortable in their fabulous dress! At Shibue Couture, they didn’t cross the line; they erased it.

Shibue Couture Saves Women From Embarrassing Underwear Lines

Additionally, Shibue Couture has earned the likes of supermodel Kate Upton, actress and model, Taraji P. Henson, Elisabetta Canalis and most recently, Italian actress, singer, dancer and comedian Belen Rodriguez, who famously wore her Shibue Couture under her extremely high cut couture dress on stage. Shibue Couture has also made its T.V. debut on “True Blood” and is also used in shoots for clothing lines like Wild Fox Couture and Lulifama Couture.

Shibue Couture Saves Women From Embarrassing Underwear Lines

Model Kate Upton with her red shibue peeking out.

 Moreover, Shibue Couture hit a very impressive milestone this year when asked to be the elite sponsor for undergarments backstage for Herve Leger at Mercedes Benz Fashion Week in New York City.

 Shibue Couture has finally saved the dilemma women have been facing for years. With that crisis solved, women around the world all lived fashionably ever after– and without panty lines! For more information or to purchase Shibue products, visit

 By Clarissa Burt with Eman B. Fendi

©2013 The Los Angeles Fashion

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