San Diego anticipates the arrival of Fashion Week 2013
It is almost that time of the year again as San Diego anticipates the arrival of its 2013 Fashion Week. With last years show being a huge success the team at San Diego Fashion week decided to turn the heat up a notch this time around. The team at Fashion Week San Diego held a final Press conference at Roppongi Restaurant and Sushi Bar in La Jolla. As I arrived at the venue I recognized some familiar faces amongst the crowd .The excitement and anticipation filled the air as emerging designers, bloggers, models and fashionistas gathered around to enjoy appetizers, cocktails as the DJ turned up the volume. The night kicked off with Allison Andrews, founder and director of San Diego Fashion Week went over the future events to take place during this year’s fashion week. There was a designer line up which was announced and some of fresh new faces, which will be competing, in this year’s designer competition. Fashion week will officially start for VIP ticket holders Wednesday Oct 2nd and the first night will be The Art & Beauty Behind Fashion night.
Last years event was a huge success at the W Hotel San Diego so the team decided to bring it back this time with special appearances from TV personalities and special beauty industry professionals who will give their expertise. RAW Natural Artist will display their live art demonstration. The rest of the week will include three runway shows including the ‘Styled to Rock’ featuring competition designers and seven emerging designers from last years competition will showcase their Spring/ Summer 2014 collections and will take place at the Port Pavilion on Broadway Pier. The final show of the week is not to be missed with an after party to follow debuting Fashion week San Diego 2014 Spring Summer collections. The final day will be the trunk show where guests can get their hands on the fresh off the runway fashions from their favorite designers. There the winner of the competition will also be announced.
After the recap of the future events to come guests got a chance to reconnect with old friends, meet new friends, drink cocktails and appetizers and mingle. Models did a mini fashion show, and posed for paparazzi. I ran into one of my favorite designer friends Andre Soriano who competed in last years Fashion Week. Andre Soriano will be competition again in this year’s 2013 San Diego Fashion Week competition. So what can we expect from Mr. Soriano this year? “ My muse for my collection is actually Rihanna, the biggest Rock star in the planet and Miley Cyrus. The collection this year is called Punk De Luxe. My inspiration in our “Punk De Luxe” Collection is very edgy, modern, avant-garde, ultra sexy and chic. It’s actually designed for Rihanna whether she’s performing on her Music Videos”. If that is not all to keep Andre busy this year he also has a project he is working on handpicked by the queen diva Rihanna herself. “ I just did a promo for Styled To Rock, and have to still continue taping. I am so stoked meeting Rihanna, Show Mentors, Pherrell Williams, Erin Wasson and Mel Ottenberg. We are coordinating with Style Fashion Week Los Angeles and I’m sure will be showing on October 14th or 15th”. Andre will be featured in Style Networks “Style to Rock” competition. I can hardly wait to see his amazing collections on the runway. It looks like this year our designers will turn the heat up with so many talent they will for sure rock San Diego fashion scene!