Belegenza Benefits Your Hair and Our Environment With Natural Shampoos
Oftentimes the most overlooked element of our look is the most critical component: our hair. Hair, a heroine against the elements and manmade machines, weathers through every environment, transforming into a matted mess when whipped by wind and drying into brittle tendrils when styled with our heated tools. However, with the amount of varying hair types it proves extremely difficult to discover products that cater to all consumers. Yet not impossible!
The body is often is termed with the word temple, something pure, clean, and sacred. So, as much care and discretion paid to the ingredients it intakes should be applied to the products which are used upon it. Things described as “organic” and “raw” instantly grab the modern consumer’s eye, being indicative of a cleaner formula and environmentally friendly brand, which is part of what makes Belegenza Extraordinary Hair Care so appealing. Created by salon owner Alan G. Eschenburg, this line boasts of undiluted, chemical free, all natural shampoos and conditioners. He and his sister, Cheryl Honc, a fellow stylist and colorist, now collaborate to promote their products to salons and consumers across the nation. Belegenza’s self-proclaimed definition is “the genesis of beauty,” and it is the beginning of a journey toward a more beautiful life.
Their journey as a company began when Eschenburg met a gentleman on a plane. Through conversing they realized they shared the identical interest of natural and safe products, Alan being specifically interested in hair and skincare. However, their correspondence did not end with the landing of their flight and over the following months the two stayed in contact. Eventually, Alan enlisted his sister Cheryl, who has an education in pharmaceuticals, to join him in creating and testing the first formulas of shampoos and conditioners. What they discovered was their desire to create a hair care line which was completely organic and silicon-free was actualizing into a salable product.
One very attractive aspect of their product is they are completely undiluted; therefore, customers are capable of buying a smaller, easier stored bottle, which is exactly the same as other products, except you add you own water. Consumers are then using pure product to transform and care for their locks while simultaneously diminishing the amount of plastic necessary to store it within, yet another appealing attribute to those consumers concerned with the detrimental effect of plastic waste upon the environment. Not only are they offering merchandise which is raw and natural, they supply formulas for all hair types. Shampoo and conditioners are provided for an amazing variety of hair textures including dry hair, oily hair, curly hair, frizzy hair, and coarse hair, fine hair, ethnic hair, chemically treated hair, thinning hair, scalp issues, and even post chemotherapy hair growth.
This is a company dedicated to not only pleasing the formulaic needs of customers’ hair, but to allowing them to maintain an environmentally friendly conscious as well. Belegenza offers all of the components necessary to achieve beautiful hair for everyone while allowing the world to remain just as beautiful. Their merchandise and more company information are available at belegenza.com
By: Clarissa Burt with Lyndsay Campbell
Like Clarissa Burt on Facebook and follow her on Twitter for more fashion and beauty articles