Tips For Opening Your Own Destination Spa
The spa industry is a competitive industry with no shortage of newcomers working to gain ground against the more established destination spas. Opening a destination spa involves more than simply picking a location and deciding what treatments to offer; success in this industry requires careful planning and attention to every detail. Opening and running a popular spa is a rewarding endeavor; the financial fruits are just part of the experience. Helping people relax and enjoy themselves can be a true pleasure worth pursuing.
Having a Clear Plan for Services
Owners need to decide off the bat whether they are going to focus on the newest, cutting edge treatments or opt to focus on time proven, traditional spa services. Spas typically offer both new and older services, but a clear area of focus aids marketing efforts and customer development. Attending industry driven spa events is a great way to discover trend-setting products and services. It’s also a great opportunity to find solutions that will positively effect your business.
As with any type of entrepreneurial endeavor, biting off more than one can chew is a surefire recipe for failure. On average it takes 2-5 years for a new business to see steady profits. Focusing on a select few treatments helps businesses refine their practices and develop a reputation for quality. Having a manageable amount of services and employees in the early stages also helps owner maintain proper cash flow. Adding new services requires a slow and steady approach. Business will inevitably ebb and flow; getting too excited and overreaching after a period of success can quickly sink a business.
Picking and Focusing On a Target Market
Planning a new business based on a specific target market can be the difference between success and failure. Spa owners often make the mistake of assuming that spa retreats are a one size fits all business that will attract a wide variety of people. While this is true to an extent, picking a specific market is one of the best ways to stay competitive from the get go. Prospective owners should consider the age, location, economic status, and other customer demographics in order to determine who they will cater their services to. Successful advertising and marketing requires a specific focus as well. Opening the doors is the easy part; getting customers to walk through is the challenge.
Location, Location, Location
Building a great destination spa in a lousy location is a recipe for disaster. Spa visitors want their surroundings to match their spa experience; some of the most popular destination spas are located in beautiful city or nature areas. Clients will typically prefer either a remote location or an urban location, which is another important consideration to make when choosing a target market. People will travel to harder to reach locations if the spa has a premier reputation and top quality service. While new spa owners might not have the funding for a premium location, they should do their best to find a pleasant location that complements the atmosphere of their spa. A spa located in a dreary, run down neighborhood is unlikely to draw big crowds.
Owning a spa is dream come true for many entrepreneurs. A new business’ success often comes down to proper planning and research, having realistic expectations, and offering the best customer service possible. With a little hard work, and perhaps a little luck, this dream can become a reality.