Youth oriented brand Volcom officially opened its doors in Santa Monica last Saturday with food, music and schwag. Located at the heart of 3rd St. Promenade, the new location is an excellent addition to the Santa Monica community. Volcom had a small tent inside its store where people lined up to get their free custom hats.
Volcom’s new space is carefully organized with its latest collection at the front and center of the store. A lot of earthy colors and busy shirts brought in traffic. The store has a straightforward approach when it comes visual merchandising. It’s easy to navigate and products can be easily seen. No need to ask where items can be found.
The intimate group of athletes, artists and the youth enjoying food and music proved the core of what Volcom is all about. Teenagers were present with their skateboards, artists talked about the latest merchandise and musicians, more specifically The Aquadolls, came to perform for the crowd.
At the end of the day, Storm one of the store managers mentions “It’s all about giving back to the community”.