Last week The Los Angeles Fashion reps have attended Virgin Australia Melbourne Fashion Festival to report on the Australian runway trends for the Los Angeles audience. Virgin Australia Melbourne Fashion Festival is the largest and most successful consumer fashion event in Australia. Unlike most fashion events, VAFF provides public access to the exciting and magical world of fashion. The Festival is an exceptional event that has as its core objective to engage and excite the public about fashion and all things fashionable while stimulating ideas and showcasing trends in design, business and innovation. In the next couple of days we will be releasing reports on the designers and on the event itself.


First to hit the sleek runway dotted with retro-styled houseplants was Alpha60. Relaxed fit, boxy looks with high round necklines and a playfulness with texture defined the winter collection.  Marle grey and white provided a sporty chic palette which was livened by bold colour blocking in tomato red. Despite being safe, the collection provided plenty of charm and broad appeal through its innocent silhouettes, pleating, Parisian touches of stripes and 60s prints and an overall wearability.Alpha60_1




Quirky favourite of the Melbourne runways, Gorman was next up on Runway 3 and provided plenty of its signature panache. A bold print of arty vegetables set against navy was a prominent feature of the collection and provided a fun if unusual change from the usual saccharine florals and fruits of collections past. Youthful cropped sweaters and trousers, relaxed fit shift dresses, drop waists, plays on tartan and texture all featured through the Gorman looks. Standouts were their cropped quilted jacket in a rainbow of autumnal hues and their classically lovely ‘eliza day’ dress in a lace ivory.






The Jolet looks were a darker and more minimalist take on Autumn/Winter dressing.  Black was prominent along with on-trend cobalt and icy grey. Several pieces emphasised the skin through sheerness, layering and cut-outs, giving a sleekly sexy effect. Heavy wool coats, draped smoothly over bias cut maxis or short split skirts will be coveted looks for the season.






Bul produced a stunning range of wear-forever pieces with an attention to quality tailoring and smart fabric choice. Their first look to hit the runway was arresting in all-white – a modern day uniform and a refreshing departure from the typical Melbourne black. A cropped boat neck top, wide palazzo pants and a heavy yet feminine white coat were worn with simple white loafers. The collection was impeccably styled with simple black leather accessories and oversized sunglasses. The grey tunic shirt worn over slate cropped trousers and the gem-hued pieces in ambers and cherry reds were beautifully executed. Charcoal, black and olive outerwear rounded out the collection.






Leonard St

Leonard St added some youthful street influence to Runway 3 with a slew of funky sports influenced pieces that will be just the ticket for casual winter weekends. Oversized sweaters were worn with colourful parkas and cropped skinny trousers and casual skirts in every length. Leonard St didn’t disappoint with the cute factor, drawing in pops of prints and colour blocking in turquoise and tangerine. Their navy cropped leather jacket is a winter must have.





Livia Arena

Contemporary, urban and subdued; the Livia Arena A/W collection was beautifully executed. Again the overarching mood was sports-luxe in clean lines and minimalist detailing. Mesh, satin and wool were all prominent and the styling was bare, highlighting the fabrics and cut of each garment. While a standout look was hard to pick, each look blended seamlessly into the next, showing great potential as a starting point for high end winter basics.






Kuwaii closed out Runway 3 of VAMFF with a bang. Fuschia, black and sky blue were the unabashedly pretty hues of this ultra-wearable A/W collection. High necks, tonal colour blocking and big textured knits played a part, as did sexy sheer panelling on a black dress and skirt. Hemlines remained high and an air of casual cool was provided by the footwear: menswear influenced loafers and cute flatforms, perfect for the transition into cooler days.






review by Beth Barrett

©2014 The Los Angeles Fashion

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