2014 Virgin Australia Melbourne Fashion Festival – Runway 5

2014 Virgin Australia Melbourne Fashion Festival – Runway 5

Last week The Los Angeles Fashion reps attended Virgin Australia Melbourne Fashion Festival to report on the Australian runway trends for the Los Angeles audience. Virgin Australia Melbourne Fashion Festival is the largest and most successful consumer fashion event in Australia. Unlike most fashion events, VAMFF provides public access to the exciting and magical world of fashion. The Festival is an exceptional event with a core objective, to engage and excite the public about fashion and all things fashionable, while stimulating ideas and showcasing trends in design, business and innovation. In the next couple of days we will be releasing reports on the designers and on the event itself.

Cameo
Lush, leafy print highlighted on fresh white backgrounds set the tone for Cameo’s bold, artistic and quintessential aesthetic. High necklines featured once more and contouring waist lines, gave an air of glamour without being ostentatious. Balloon sleeved pull overs carried over from last winter, give structure with heavy luxe fabrics. A slight Japanese touch appeared in exaggerated kimono like twists around the hips for added drama. This Japanese influence was alluded to once again in a high necked shift dress with elongated contrast piping and armour like epaulets, dappled with greys and blues. The collection was rounded off with an airy feel, in a cool white blazer trimmed with fur.

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

Finders Keepers
Finders keepers has always created energetic collections that still maintain a classic shillouette and this season they did not fail to deliver on expectations. Kaleidoscopic print in floral undertones was given balance on fresh white backgrounds in hues of purple, jewel green and pastel yellows. The dainty print was given structure and form with peplum corsetry and directional lines in high necked dresses and split front playsuits. Asymmetrical hems featured on skirts and a fresh white ensemble of a clean structured dinner jacket and sleek shorts punctuated an otherwise visually active assemblage.

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

Keepsake the Label 

Renowned for their vivid and enticing evening wear, Keepsake delivered once again on their head turning reputation. Extreme frills accented meticulous white party dresses, and embroidered lace cut out motifs, a keepsake signature, gracefully accentuated necklines and cuffs. Scalloped hems featured on loose fitting shorts and enhanced high necked sleeveless tops. Maxi dresses finished just short of the ankle, but were given movement with side splits to the thigh and intersecting spaghetti straps with subtly accentuated square cut-out necklines. High rounded peplum bandeaus were paired with asymmetrical overlaid minis and primary hues of bright cobalt blue, navy and electric crimson connected the range.

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

Jaggar
New kid on the block ‘Jaggar’ set herself out from the throngs with her uncontrived off duty style. Leather featured heavily throughout in the form of the staple biker jacket and asymmetrical hem minis. A round neck shift dress was given a definitive look with padded cap sleeves in grey marle. Army print was another prominent feature, but the stand out by far was the use of giraffe print, contrasted against blue denim shorts with a crew neck tee and a drop lapelled blazer. A unique and distinguishable take on a popular animal print trend for autumn.

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

Rodeo Show
Powerful femininity was a tangible connotation throughout rodeo shows AW14. Trans-seasonal pieces gave a timeless feel whilst playful symmetry in floral prints kept the collection right on trend. Cobalt blue animated an otherwise modest overlay dress. The classic scuba necked dress was given a point of difference with a tulip hemmed skirt, accentuating an almost hourglass silhouette. Boxy cut shirts in chartreuse and aquamarine gave the collection a relaxed feel and were paired with teal lace and quilted leather minis. A classically styled jumpsuit fell beautifully from the shoulders and gathered into a natural waistline which created an elegant, yet informal look.

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

Talulah
Sweeping linear graphic print in hues of teal, fuchsia and pink were a key focal point in Talulah’s AW14 presentation. Nautical stripes carried over from summer trends along with animal prints in a naturally monochromatic zebra. Demure V necks featured on curve hugging day dresses and exaggerated hounds tooth shorts gave a sport luxe feel. Fractured print electrified round necked dresses with exaggerated turn up sleeves, contrast piping and décolletage sweeping scoop necks. Talulah put their own spin on this seasons staple scuba neck dress, finishing it in an irregular tulip hem.

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

Wild.Horses
Wild.Horses put the spotlight on polished slim lines, elongating hips using black panelled inserts. All were embellished with exposed front zips and turn over waistlines, in hues of icy blues and silver foil. Black quilted leather yolks on square cut tees in Rodeo shows signature abstract print, gave a casual element and sweater ties around hip hugging bandeau skirts added to this undertone. Classic shirts were given an aloof air with loose cuts, which then followed effortlessly through into relaxed pants trimmed shy of the ankle. Silver lurex mesh added a translucency and a beautifully structured evening dress in this seasons signature print was a stand out example of Rodeo shows ability to create multi-dimensional garmentry.

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

2014 Virgin Australia Melbourne Fashion Festival - Runway 5

review by Heidi Beachen

©2014 The Los Angeles Fashion


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